Alternative Lending: A Comprehensive Guide

Alternative lending provides financing solutions for businesses and individuals outside traditional banking institutions. But what are the different types of alternative lending and why are they used?

Alternative Lending

What is alternative lending?

Alternative lending is financing for businesses and individuals from a source other than a ‘traditional’ bank or lending institution. Examples of alternative lending types include bridging loans, peer-to-peer (P2P) lending, crowdfunding and invoice financing. Alternative funding is commonly used as it's more accessible, flexible, and faster than banks, catering to those with urgent financial needs.

What’s the history and evolution of alternative lending?

Alternative lending has developed significantly since its early forms of informal lending and moneylenders, reflecting socio-economic trends, technological advancements, and evolving financial needs.

Mid-20th century to late 20th century

  • Bridging loans to “bridge the gap”: Bridging loans became available to the general public in the 1960s when some banks and building societies offered them to “bridge the gap” for existing homeowner clients looking to buy a new house before their existing sale had been completed. 
  • Credit unions and microfinance: In the mid-20th century, the concept of credit unions grew, especially in the US and UK, serving members of specific communities or organisations. Microfinance was pioneered in the 1970s and provided small loans to impoverished borrowers without requiring collateral.

The rise of technology and the internet

  • 1990s and early 2000s: The internet significantly transformed alternative lending. The first online P2P lending platforms in the early 2000s introduced a model where individual investors could lend directly to borrowers via an online platform, cutting out traditional financial intermediaries.
  • Expansion of models: Following the success of the initial P2P lending platforms, other lending models, such as crowdfunding, began to emerge. Platforms like Kickstarter and Indiegogo launched in the late 2000s, allowing people to fund projects or ventures in exchange for future rewards or equity.

Post-2008 financial crisis

  • Growth of alternative lending: The 2008 global financial crisis was pivotal for alternative lending. As traditional banks tightened lending standards, many individuals and small businesses found it increasingly difficult to secure financing through conventional means. This gap in the market led to rapid growth in alternative lending platforms.
  • Diversification of services: Platforms expanded beyond personal and small business loans to offer various services, including invoice financing, merchant cash advances, and real estate crowdfunding. Technology played a crucial role, with platforms using sophisticated algorithms to assess credit risk and automate lending processes.

Regulation and maturation

  • Regulatory frameworks: As alternative lending grew, governments and financial regulators began to develop frameworks to ensure consumer protection, financial stability, and transparency. 
  • Institutional involvement: As the alternative lending industry matured, more institutional investors started participating, providing capital to platforms and providing loans.

What’s the difference between alternative lending and traditional banking?

Alternative lending and traditional banking serve similar fundamental purposes - providing financial services and capital - but operate differently and cater to distinct market needs. Here’s a general comparison of the two lending sources:

Criteria Alternative lending Traditional banking
Borrowing criteria More inclusive criteria, quick funding Stringent criteria related to credit history, income stability
Access for borrowers Primarily online, 24/7 availability Traditionally accessed through physical branches
Speed Rapid processing times, funds within days Lengthy processes, often weeks or months
Loan terms and flexibility Flexible terms, customisable repayment plans Standardised loan products with fixed terms
Technology Leverages AI, blockchain, big data analytics Slower adoption of new technologies
Regulatory environment Less restrictive, allowing for innovation Highly regulated with stringent capital requirements
Borrower interaction Automated customer service via digital channels Personal interaction through bank representatives
Risks Potentially higher risk, higher returns for investors/lenders Considered safer due to government deposit insurance

What are the different types of alternative lending?

When traditional banks and lending institutions can’t provide a loan or financing, there are many types of alternative lending that individuals and businesses can turn to. Popular types of alternative lending include:

Bridging loans: The property financing tool for investors

Bridging loans are predominantly used for property finance, catering primarily to investors and developers who require swift, short-term funding to manage transitions between buying and selling properties or to secure funding for renovation projects before obtaining long-term financing. Bridging loans are a popular choice in alternative lending due to their rapid approval and payout times, which are crucial in the fast-paced property market. Borrowers often choose bridging loans to leverage opportunities that require quick financial decisions, such as property auctions, making them an essential tool for those looking to move swiftly and capitalise on investment opportunities without the lengthy processes associated with traditional bank loans.

Some of the top bridging loan uses include:

  • Residential property purchases 
  • Fixing chain breaks
  • Property flips
  • Investment purchases
  • Commercial property purchases
  • Property purchases at auction
  • Light & heavy property refurbishment
  • Development finance for land purchases, property development finance and development exit finance
  • Paying tax bills
  • Raising business capital for investing

Bridging loan impact on the growth of alternative lending
Bridging loans contribute to the overall growth of the alternative lending sector by filling the need for short-term, flexible, and accessible financing. They attract a diverse pool of borrowers, including those who may not meet the strict lending criteria of traditional banks, thereby expanding the customer base for alternative lenders.

UK bridging loans market size
According to global market research firm Mintel, the value of the bridging loans market in the UK is predicted to reach £10.9 billion by the end of 2024, with 25% growth expected over the next five years.

Peer-to-peer (P2P) lending: Lenders and borrowers cut out the middleman

P2P lending facilitates direct loans between individuals through online platforms, bypassing traditional financial institutions. Borrowers choose peer-to-peer lending for its competitive interest rates, less stringent eligibility criteria, and streamlined, digital-first application process. P2P is often used for the following:

  • Property flipping
  • Buy-to-let investments
  • Property auction purchases
  • Land acquisition
  • Construction completion
  • Business cash flow & working capital
  • Business expansion
  • Property lease extensions
  • Refurbishment and renovation
  • Conversion projects
  • Debt consolidation
  • Divorce settlements
  • Tax & emergency funding

Crowdfunding: Capital raised by many for startups, entrepreneurs & growing businesses

Crowdfunding allows multiple investors to contribute small amounts of money towards a collective goal via online platforms. Crowdfunding enables innovators and business owners to access financial resources without the need for traditional lenders or venture capitalists. Famous examples of companies that have utilised crowdfunding include Monzo and BrewDog.

Invoice financing: Financing based on outstanding invoices

Invoice financing is favoured by SMEs that must manage cash flow effectively while waiting for invoices to be paid. Companies can continue their operations without interruption by leveraging outstanding invoices to secure immediate capital.

Merchant cash advances: Funding for businesses that take card payments

Merchant cash advances (MCAs) provide businesses with an upfront sum of cash in exchange for a portion of their future sales. This flexibility, coupled with the speed of funding and minimal eligibility requirements, makes merchant cash advances a favoured option for businesses in need of quick capital.

Microfinance: Small loans for those without access to capital

Microfinance serves individuals and small businesses typically underserved by traditional banking institutions. Borrowers opt for microfinance due to its accessibility and supportive role in fostering small business growth and empowerment.

Alternative lending market

What’s the size of the alternative lending market in the UK?

As of 2023, the alternative lending market in the UK was £37.6 billion GBP, and it is predicted that it will increase to £56.8 billion GBP by 2027.

Source: United Kingdom Alternative Lending Market Business and Investment Opportunities Databook

Alternative lending market trends

Recent trends in the alternative lending market, both globally and in the UK, reflect significant developments driven by technology, regulatory changes, and evolving borrower needs. Here are some of the key trends:

Global trends in alternative lending

Increased technology adoption: Fintech innovations continue to drive the alternative lending sector. Artificial intelligence, machine learning, and blockchain are increasingly used to automate processes, enhance loan decision-making accuracy, reduce risks, and improve customer experiences.

Diversification of funding sources: Alternative lenders are increasingly accessing diverse funding sources, including institutional investors, which has helped stabilise the lending platforms and expand their lending capabilities.

Impact of economic uncertainties: Global economic uncertainty impacts borrower behaviours and can lead to more cautious lending practices, with lenders focusing more on risk management and credit quality.

Trends in the UK alternative lending market

Focus on niche lending: UK lenders are increasingly specialising in niche areas such as property bridging loans, invoice financing, and merchant cash advances.

Regulatory evolution: The FCA continues to adapt its regulations to keep pace with the growth and innovation in the alternative lending space, aiming to balance consumer protection with market health.

Sustainability and ESG factors: Environmental, social, and governance (ESG) factors are becoming more significant in lending decisions. UK lenders, in particular, are increasingly considering the sustainability impacts of their investments and loans, which align with broader financial trends.

What are alternative lending regulations?

Overview of UK regulations affecting alternative lenders

The FCA oversees alternative lending in the UK, ensuring market integrity and consumer protection.

7 key regulatory aspects affecting UK alternative lenders:

  1. Authorisation and supervision
    • FCA authorisation: Alternative lending platforms must receive authorisation from the FCA. This process involves rigorous assessments of the lender's business model, risk management processes, and the integrity and competence of senior managers.
    • Ongoing supervision: Once authorised, lenders are subject to ongoing supervision, which includes regular reporting, audits, and compliance checks.
  2. Consumer credit regulations
    • Consumer Credit Act (CCA): The CCA regulates many alternative lending services, especially those involving consumer loans. It requires lenders to maintain transparency about credit terms and consumer rights.
  3. P2P lending-specific regulations
    • P2P regulations (2014/2016): Specific rules were introduced for P2P platforms, focusing on disclosure requirements, credit risk assessment practices, and fund handling to protect investors and borrowers.
  4. Anti-money laundering (AML) and counter-terrorism
    • AML requirements: Alternative lenders must adhere to strict anti-money laundering regulations. This includes verifying their customers' identities and monitoring transactions for suspicious activity.
    • Financial sanctions checks: Lenders must also ensure they do not facilitate transactions that could breach financial sanctions, a responsibility overseen by the Office of Financial Sanctions Implementation (OFSI).
  5. Data protection and privacy
    • General Data Protection Regulation (GDPR): Alternative lenders must comply with GDPR, which protects personal data and ensures privacy. This is critical, especially as alternative lending often involves processing large amounts of personal financial data.
  6. Marketing and communications
    • Fair and clear marketing: All promotional materials must be clear, fair, and not misleading to ensure borrowers are fully informed about the terms and risks of financial products.
  7. Complaint handling and dispute resolution
    • Dispute resolution: Lenders must have effective procedures in place for handling complaints. If consumers are dissatisfied with the response, they can file their complaint with the Financial Ombudsman Service (FOS).

What are the benefits of alternative lending?

Benefits for small- and medium-sized enterprises (SMEs)

Alternative lending offers several benefits for SMEs often unavailable through traditional banking methods. These advantages can be pivotal for SMEs requiring flexibility, quick funds access, and less stringent borrowing criteria. Here are 7 key benefits of alternative lending for small- and medium-sized businesses:

  1. Easier approval process
    • Simplified criteria: Alternative lenders often require simplified criteria compared to traditional banks. They may focus less on credit scores and more on real-time cash flows or the underlying value of business assets. This can be advantageous for profitable businesses with less-than-perfect credit histories.
    • Higher approval rates: Because of their flexibility in lending criteria, alternative lenders often have higher approval rates for SMEs than traditional banks.
  2. Faster access to funds
    • Quick processing: Alternative lending platforms typically boast a streamlined application process that can be completed online, often with fewer documentation requirements. This can drastically reduce the time it takes to get a loan approved and paid out, sometimes within days.
    • Fast capital: The rapid processing time is a significant benefit for businesses that need quick cash to seize growth opportunities or manage cash flow crises.
  3. Flexible loan terms
    • Customisable repayment options: Alternative lenders often provide more flexible repayment terms, such as balloon payments, interest-only payments, or revenue-based repayments where the repayment amount varies with the business’s sales.
    • Diverse product offerings: SMEs can choose from various lending products tailored to specific needs, including invoice financing, merchant cash advances, and bridging loans.
  4. Less need for collateral
    • Unsecured loan options: Many alternative lending options do not require traditional collateral, such as property or large assets, which can be a barrier for smaller companies. Instead, loans might be secured against future credit card receipts or receivables.
  5. Development of credit history
    • Building credit: SMEs, especially startups and newer companies, can use alternative lending to build or improve their credit history, making it easier to secure larger loans from traditional banks in the future.
  6. Support for innovation and growth
    • Investment in growth opportunities: Alternative lending can provide the funds that SMEs need to invest in new technologies, expand operations, hire staff, or increase marketing efforts.
    • Niche market solutions: Alternative lenders often understand niche markets better than traditional banks and can offer financing solutions creatively tailored to specific industry needs.
  7. Regulatory compliance and oversight
    • Consumer protection: FCA regulation ensures fair treatment and transparency for SMEs.

According to research in 2023, 40% of SMEs found it easier to source finance from alternative lenders than from traditional sources. The same research discovered that 65% of SMEs experienced greater difficulty accessing finance from banks than in the previous year, demonstrating the vital need for alternative lending for SMEs.

Benefits for individual borrowers

As well as the speed and protection that businesses receive from alternative lending, individual borrowers have various benefits compared to more traditional financing methods. These benefits cater to the needs of diverse borrower profiles, from those with less-than-perfect credit histories to individuals seeking quick and flexible financing options. Here’s a breakdown of the 6 primary advantages:

  1. Accessibility
    • Broader eligibility criteria: Alternative lenders often have more relaxed eligibility criteria than traditional banks. 
    • Opportunities for underserved borrowers: Individuals who might not qualify for traditional bank loans, like those with poor credit history or the self-employed with irregular income, can often find financing through alternative lending platforms.
  2. Competitive and transparent terms
    • Potentially lower rates: For borrowers with good credit, alternative lenders can sometimes offer lower interest rates than traditional banks due to lower overhead costs and competitive market pressures.
    • Clear terms: Alternative lenders must provide clear, transparent terms and conditions, helping borrowers understand exactly what they are agreeing to without hidden fees.
  3. Customisation and flexibility
    • Flexibility: Loans from alternative lenders often come with more flexible terms, including the loan amount, repayment schedules, and sometimes even the interest rate.
    • Variety of products: Individuals can choose from a wide range of loan products tailored to specific needs, such as personal loans, P2P loans, instalment loans, and lines of credit.
  4. Innovative lending models
    • P2P lending: Platforms that connect borrowers directly with investors/lenders can often provide more favourable conditions for both parties, bypassing traditional financial intermediaries.
    • Crowdfunding: For projects or personal goals, crowdfunding platforms offer a way to raise funds directly from supporters, which is a form of lending or investing that doesn't fit into traditional banking models.
  5. Improving credit scores
    • Credit-building opportunities: Borrowers with low credit scores can use alternative lending to build or improve their credit scores, as many alternative lenders report payments to credit bureaus.
  6. Personalised customer service
    • Enhanced support: Many alternative lending platforms offer more personalised customer service than traditional banks, which can benefit individuals who need guidance through the borrowing process.

Risks and challenges of alternative lending

While alternative lending offers numerous advantages and greater access to finance, it also presents distinct risks and challenges that borrowers and lenders must navigate carefully. 

Default risk

Default risk refers to the potential for a borrower to fail to meet their obligations per agreed terms. For alternative lenders, managing this risk is crucial, as their customer base often includes those who do not qualify for traditional bank loans, potentially increasing the likelihood of default.

  • Higher default rates: Alternative lending typically experiences higher default rates due to the riskier nature of lending to borrowers with lower creditworthiness.
  • Assessment techniques: The innovative methods used to assess borrower creditworthiness - often based on non-traditional data - may not always provide a complete picture of the risk involved.
  • Limited recovery options: In default cases, recovering funds can be more challenging for alternative lenders, especially those offering unsecured loans.

Technological challenges

The reliance on digital platforms for loan management and operations is intrinsic to alternative lending. While technology facilitates efficiency and accessibility, it also introduces specific risks.

  • Cybersecurity threats: Data breaches can expose sensitive borrower information, leading to financial fraud and damaging trust.
  • System reliability: Dependence on digital platforms means that technical disruptions can directly affect the availability of services and the management of active loans.
  • Algorithmic lending decisions: While algorithms reduce bias compared to human underwriters, they can still perpetuate systemic biases if not carefully monitored and adjusted.

Market and economic impacts on lending

The broader economic and market conditions significantly affect the alternative lending landscape. Economic downturns, regulatory framework changes, and market sentiment shifts can influence lending practices and borrower stability.

  • Economic volatility: Economic changes, such as rising unemployment or inflation, can affect borrowers' ability to repay loans and alter their borrowing needs.
  • Interest rate fluctuations: Variable interest rates can greatly affect loan affordability and stability for borrowers, impacting default rates.
  • Regulatory changes: The evolving regulatory environment may impose new constraints or opportunities that can impact business models and operational viability.

What’s the future of alternative lending in the UK?

The future of alternative lending in the UK looks strong and promising, driven by technological advancements, evolving consumer needs, and changing economic conditions. Here's a look at how the market could evolve in the coming years:

Predictions for growth and expansion

  • Continued growth: The alternative lending market in the UK is expected to continue growing, fueled by increasing consumer and business demand for flexible, accessible financing options. Compared to traditional banks, the convenience and efficiency of these platforms will likely attract more borrowers.
  • Technological integration: Advanced technologies such as artificial intelligence, machine learning, and blockchain are anticipated to be further integrated. These technologies will enhance risk assessment capabilities, improve operational efficiency, and potentially open new avenues for personalised lending products.
  • Expansion into new markets: Alternative lenders may expand their reach into underserved markets, including more specialised forms of lending (such as green financing for eco-friendly projects) and catering to niche industries that traditional banks may overlook.

Potential market disruptions

  • Regulatory changes: Regulation changes will continue to pose a potential disruption but also an opportunity. As the sector grows, so does regulatory bodies' attention, which could lead to stricter regulations that may increase operational costs but also enhance consumer trust and market stability.
  • Economic uncertainties: Economic fluctuations, such as those induced by political changes or global economic downturns, could impact borrowing habits and the stability of loan repayments, influencing the viability of alternative lending models.
  • Technological disruptions: Fintech innovations could lead to new forms of lending that might completely redefine the market. 


Alternative lending provides financing for businesses and individuals outside traditional banks. The future looks promising, driven by technological advancements, evolving consumer needs, and economic conditions. Growth is expected in market expansion, technological integration, and addressing potential disruptions from regulatory changes, economic uncertainties, and technological innovations.


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